About me

Dagsverk Design and Advertising is my platform as a graphic designer, web developer, system analyst and artist. My name is Kristjan Thor Arnason, design and system analyst from Reykjavik, Iceland. For the last three decades I have been dedicated to my profession with the aim of delivering down to earth products and forward planning ideas for my clients with the aim of creating usable marketing material. My emphasis is on collaboration, listening and learning.

In short, this is my background.


  • 2001 System Analyst / Diploma in Applied Computing Reykjavik University
  • 1992 BFA Illustration and Design from Minneapolis College of Art and Design.
  • 1988 Student from MR - Physics II.
  • 1987 Exchange student from Tornbjerg Gymnasium, Odense, DK.


  • 2015 – Web developer of mbl.is and the internal website of Árvakur hf. as well as other sub-sites of Árvakur
    (Morgunblaðið - Finna - K100 - Dagmál - Iceland monitor etc.)
  • 2003 – Self-employed graphic designer and web designer with web management and services.
  • 2001 – 2002 Product manager of Navision Axapta in Iceland.
  • 1999 – 2001 Freelance graphic designer. Development of multimedia games.
  • 1993 – 1999 Graphic designer and technical manager at GOTT FÓLK McCann Ericsson ad agency.
  • 1992 – 1993 Design of magazines, newspapers and books

In addition, I have:

  • redesigned and developed the most comprehensive change for the largest and most extensive news website in Iceland mbl.is and other subsites since 2015 who has an average of 15-16 million pageviews pr. week.
  • designed and developed Árvakur’s different brands with the creation of marketing material and image advertisements
  • had a successful collaboration with my partners and clients on a wide range of platforms
  • worked on system and needs analysis in relation to user experience and interface design (UI/UX)
  • had good communication with partners from diverse work environments
  • good experience and skills in the preparation of presentations, exhibitions and conferences
  • skills in interpersonal communication and in the role of leader / manager
  • initiative and courage to implement ideas
  • knowledge and experience in CSS, HTML, as well as worked with Adobe Creative Suite and FIGMA
  • worked in IT development work for decades with high-end programmers
  • adopted an independent and disciplined way of working with solution-oriented goals and understanding of diverse information technology. web solutions, their integration and usability
  • been part of Harpa’s development, offer and real estate team with Portus, Landsbanki and Henning Larsen’s architectural firm, DK • leading the implementation of Axapta 2.5 and its translation process in collaboration with Navision DK
  • worked on text writing and text design for advertising and marketing materials • organized presentations and conferences with exhibitors

Significant projects that I have tackled

Since 1992, I have dealt with project management, planning and development of complex IT issues in cooperation with experts and companies or freelance designers, manufacturers, publishers and entrepreneurs. Such as:

  • LS Retail – all design and graphic presentation of the company's marketing materials in Iceland and abroad, since its establishment, it became an independent entity from Landsteinar Strengur in 2005. The company has achieved great success on the foreign market and is today one of the leading companies in its line of production and development of commercial solutions. LS Retail was strategic for many of the main competitors in the market in the creation of its own marketing material and has been localized and produced in Europe, Asia, Africa and the USA.
  • IĐAN vocational center – Redesign of IĐAN marketing materials, brochures, advertisements, web design and consulting
  • Heilsustofnun NLFÍ - Rehabilitation Center - Overall design of marketing and promotional materials for the organization as well as web design
  • Graphic design and marketing consultant developer for Portus, Nýsi, Landsbanki, Ago, Hospes, Henning Larsens Tegnestue and others for preparatory work in the bidding process for the Music and Conference Hall in Reykjavík. Now Harpa. All basic services for the creation of marketing material and a partner of these companies for the preparation of tenders and development
  • UPS in Iceland – Uniform presentation of the company's marketing material, both web and general material that considers the requirements of UPS as an international brand. Web design and web management as well as following brand management and UPS requirements


Have received several international recognitions from the European Logo Design Annual EULDA and LogoLoungeV. for company and branding design. They have been published in the books below and can also be found on logolounge.com and eulda.com / now wolda.com
LogoLounge - Master Collection III 2011, LogoLounge - Master Collection II 2010, LogoLounge Master Collection I 2008, LogoLounge 2008, EULDA Awards 2007, EULDA Awards 2006, FÍT acknowledgment 2005.

Portfolio awarded logo design